Welcome to this page about Sally Baker's latest book, co-authored with Caroline Jane Eddins, Intuitive PR Expert, called 'Soften Up' – harnessing the power of soft skills to read the room to lead the room.
Whether you’re leading a team, repairing a relationship, or simply trying to stay grounded when the world feels adversarial, the same truth applies: calmness is not weakness, and empathy is not surrender. They are, in fact, the foundations of genuine influence.
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