Sally Baker Therapist Media
Sally Baker - TV Therapist & Media Commentator
Do make contact when you need an expert opinion or require informed comment for a current affairs or celebrity story from a therapy perspective for your television or radio programme.
I'm an award-winning, senior, licensed and accredited therapist based in London, England with some twenty years of experience of seeing clients for a wide range of complex and challenging issues.
I'm media savvy and understand how fast a story can evolve, so I'm well versed in providing what is needed to your specific brief and deadlines.
Please enquire about my rates for commercial content for brands, corporate clients and content agencies.
For all press and PR enquiries contact Caroline Eddins, my PR manager with your requirements: email@example.com;
Tel: + (44) 07796 780663; Twitter: @blondepreneur DM’s open
I look forward to supporting you in whatever way I can.
Following are some of the media commissions I have recently completed so that you can feel confident I can provide you with what you need.
In the news...
New York Post
One in ten women ‘never feel confident during sex: survey
I was commissioned to provide expert comments and quotes to accompany the results of a survey carried out on behalf of online health care clinic ‘euroClinix’ about the sexual confidence women feel during sex and in their own sexual abilities. 23 January 2019
Half of all couples aren't having sex on Valentine's Day
I was quoted by journalist Sophie Gallagher about sex and Valentine’s Day. 14 February 2019
Why some people have sex even when they don’t want to
Quoted by journalist Laura Hensley on how maintenance sex can be a way to retain or increase intimacy in long term relationships http://bit.ly/2v4epRV
12 April 2019
"The surprising way my sex life changed after I was raped" written by journalist Laura Hunter-Thomas who asked me to supply expert opinion and comments for her feature. 11 January 2019
Observer Magazine Weekend Supplement
Psychology of Gift Buying
Journalist Sophie Goddard commissioned me to provide expert insights and comments on what makes gift buying so challenging for many people.
The copy was part of paid for content for ao.com campaign. Published 23 December 2018 Print version
The Telegraph Lifestyle Section
Blue Monday reconsidered: Why we should celebrate this annual day of sadness
Journalist Jack Rear interviewed me for my expert opinion on the pressure people feel under to be happy all of the time and what’s wrong with leaning in to honour all our feelings.
21 January 2019
The Rise of 'gymhibition' - and how to overcome it. Interviewed by journalist Tomé Morrissy-Swan to provide strategies for readers to decrease the incidence of anxiety linked to social media and popular culture pressure to be body-perfect when going to a gym. 10 January 2019
The Telegraph Lifestyle / Family Section
‘Fortnite fury: The extremes parents are going to, to get their children off this addictive game’
Quoted by Helena Pozniak as a therapist commenting on the importance of parental boundaries with video gaming.
13 June 2018
Daily Mail Show Business Section
"So, drugs are cool", Lily?
Interviewed by Faye White, Show business reporter to provide expert comments as therapist commenting on Lily Allen’s recent admissions about drugs. 16 May 2018,
'My Teatox Habit Turned into a Laxative Abuse Problem'
Quoted by name and profession by India Benjamin as an expert in disordered eating. 30 March 2018.
Summer Diet Special Beach Body
Mindset tips commissioned by Maddy Biddulph. Print edition May 2018
'Think you’re missing out on Valentines night?'
Well you’re not alone. I’m quoted in The LadBible about the truth about sex and relationships. 13 February 2019
'Why some men find it so difficult to use urinals?'
Interviewed by journalist Louis Staples to provide expert comments for a feature about some men’s fear of using public urinals.
"Is toxic positivity ruining your mental health?"
Interviewed and quoted by journalist Fiona Thomas about the pressure to always be happy and to ignore more challenging emotions. Published to coincide with International Day of Happiness. 19 March 2019
'What do constant nightmares tell you?'
Interviewed by journalist Almara Abgarian for the Metro UK to provide expert insights into nightmares and what clues they can provide for mental health. 17 February 2019
'The Importance of failure to build resilience'
I was asked by journalist Fiona Thomas to contribute expert opinion for a feature she wrote on the role failure can play in building resilience and the ability to bounce back from adversity. 17 January 2019
#TimetoTalk National Campaign
As part of the #TimetoTalk social media campaign I was interviewed by journalist David Hillier for Platf9rm who asked me to recommend mental health strategies to set up and maintain a healthier relationship with social media when you're working as a freelance. 7 February 2019
'We Need to Talk About Intuitive Eating'
My therapeutic experience of what intuitive eating means, especially in the face of an eating disorder, is quoted here by journalist and founder of The Femedic platform, Monica Karpinski. January 2019
The Insider - Health
'Why you experience hangover guilt or 'beer fear' after a heavy night of drinking'
Quoted by Lindsay Dodgson to provide a physiological and psychological explanation of the phenomena. August 2018
‘How should we discuss suicide with children who have been impacted by it?’
Quoted by Lisa Bowman as a therapist advising on age-appropriate information for children affected by a death by suicide of someone they knew. 28 May 2018 `
‘Oniomania: the behavioural disorder that goes beyond being a shopaholic’
Quoted by name and profession by Bethany Smith about compulsive behvaviour .23 May 2018
‘How wearable devices are becoming key players in the fight against addiction’
Quoted in Wearable feature by journalist Becca Caddy about addictive behaviour with high functioning addicts and how to change behaviour. 18 May 2018 https://www.wareable.com/wearable-tech/wearable-tech-virtual-reality-and-addiction-6103
‘The idea of getting rid of it would make me panic and freeze’: What its like to have hoarding disorder
Quoted by name and profession by Sirena Bergman about this compulsive behaviour. 18 May 2018.
‘Stop telling me to go on a digital detox: social media is actually helping my mental health’
Quoted by journalist Fiona Thomas about how social media can help some people feel connected - especially when too anxious to go out. 17 February 2018.
‘Planning your wedding when you have depression: how I made it work’
Quoted by journalist Fiona Thomas to provide expert therapeutic based advice and suggested coping strategies.
27 February 2018.
City, University of London
Interviewed by journalism student Molly Long for her written research on the enduring affects on self-esteem and mental well-being of an early toxic relationship. March 2019
Broadcast television and online platforms
MTV's 'True Love or True Lies UK
Sally Baker wrote and scripted insights and observations as a therapist and behavioural specialist for Celebrity Big Brother 2018 on the interactions between Dan Osborne and Gabby Allen.
Interviewed on camera as a therapist and behavioural specialist for MTV News for MTV's summer series ‘True Loves or True Lies’ explaining on camera how to pick up on the signs when someone is lying to you and how to tell when someone is really keen on you. Directed by Daniel Harding. Featured on YouTube, The Mirror, The Metro, Viva Manchester and other platforms. August 2018
Understanding Obesity - The Sally Baker Interview
Interviewed by bariatric surgery advocate and influencer Danielle Hallette on her YouTube channel.
Broadcast radio and podcasts
BBC Radio 5 Live
Invited guest on early evening ‘Five Live Drive’ programme co-hosted Sarah Brett and Tony Livesey to discuss the open letter Liverpool Echo newspaper sent to the Daily Mail in advance of the annual disparaging comments the Mail make’s about some of the women’s behaviour and fashion sense who attend Ladies Day at Aintree Race Course.
5 April 2019
BBC Radio 5 Live
Leaving Neverland Documentary
Invited guest on host Stephen Nolan’s Sunday evening programme to discuss the alleged sexual abuse of Wade Robson and James Safechuck as children by Michael Jackson in the documentary ‘Leaving Neverland’ and to explore why survivors of sexual abuse are often considered to be unreliable witnesses. The interview was timed to coincide with the broadcast of the documentary on Channel 4 television later that same week. 3 March 2019
BBC Radio 4 Woman’s Hour
Live on air discussion presented by Jane Garvey between myself and another mother about whether home can be a sanctuary for our age of consent teenager off-spring to sleep over with their girl or boyfriend. 26 June 2018 https://www.bbc.co.uk/programmes/b0b7d0v8
City, University of London
Interviewed by journalism student Julia Gdowka for her written feature on the impact of weather and climate change on mental health. March 2019
City, University of London
Audio interview to provide expert comments for a radio news package on loneliness and its impact on mental health by journalism student Valeria Martinez at City, University of London. February 2019
BBC Radio 5 Live
Invited guest on the Afternoon Edition with host Nihal Arthanayake and fellow guest Professor Paul Dolan to discuss and provide expert comments on the pressure to be happy all of the time. Interview coincided with Blue Monday, supposedly the most depressing day of the year. 21st January 2019
'Talk Radio' Breakfast Show
Invited guest interviewed by presenter Julia Hartley-Brewer for corporate client FinTec Company 'iZettle' about the addictive nature of online shopping with the retail giants. 11 October 2018
BBC Radio Wales
Invited and paid expert guest to discuss the pressure on young women, in particular, to attempt crash diets, obtain potentially dangerous diet pills or have plastic surgery to fit a very narrow ideal of body-shape and size. August 2018
BBC Radio Wales
Invited guest on Jason Mohammed’s morning radio show to respond to phone-in comments about ITV2's rating winning summer series 'Love Island' - Is It trash TV or unique insights into human behaviour? July 2018
How family time can benefit mental well being as part of the #LifeLoves series: It’s a family affair https://www.savoo.co.uk/blog/post/lifeloves-family-fun-budget.html for Savoo site. 14 February 2019
Interviewed to provide expert comments on how to help young children overcome anxiety about visiting a swimming pool and how to help them enjoy the experience.
Tombola official sponsors of I'm a Celebrity ... /Media.com
Phobias and irrational fears go back to the beginning of time itself. I was commissioned to provide expert quotes and comments about the most common fears people have by Tombola Bingo Gambling company who were the official sponsors of ITV’s I’m A Celebrity Get Me Out of Here. December 2018
Expert contribution to their ‘Draw Your Dreams’ campaign written by Dee Stockman. I was asked about the role of dream analysis in therapy. July 2018
IZettle AB / Cow PR
Giant Corp Rehab Centre, London.
Sally Baker was employed as the in-house therapist to pre-prepare, create and facilitate two whole days of small live group workshops for compulsive shoppers looking to develop strategies to reduce their dependency on online shopping.
She worked to the client's exacting brief through CowPR for Swedish fintech company iZettle AB.
12 and 13 October 2018.
Sally Baker's involvement with the extensive media campaign included preparing a selection of media quotes; pre-event photoshoots and live interviews for broadcast radio including the BBC, national press and online platforms.
Lily O'Brien's Chocolates / Stylist Magazine
I worked to the journalist's brief to create expert-opinion on the theme of 'The Psychology of Sharing' for a whole page advert for Lily O'Brien's brand for London's Stylist Magazine. I was quoted extensively and credited throughout.
I worked to the journalist's brief to create expert-opinion copy for the Optrex corporate brand. September 2018
Live speaker events and workshops
Sally Baker is available as an expert contributor for live events and workshops . She draws on her many years of experience as a senior therapist to provide deep, meaningful strategies and effective therapeutic approaches and commentary.
Invited as a panelist:
‘Why Perseverance Matters’ live discussion hosted by Natwest Entrepreneurial Hub as part of Sage Business Meetup in Islington, London. Accompanied by two other panelists (Geoffrey Williams, Director, Head of Diversity & Inclusion, Thomas Reuters, and Leela Bassi, Multilingual Speaker and Mentor) with a live audience. November 2018
“Sally was a fantastic panellist at the Why Perseverance Matters event that I hosted. She was authentic and not afraid to give a challenging point of view. She explains things well, with humour and provides food for thought. Sally was easy to work in partnership with. The queen of soundbites, I would highly recommend her as a speaker.” Jenny Garrett Panel Chair, Award Winning Executive Coach, Author, TEDx Speaker, TV Expert.
Sally has been an invited guest speaker:
‘The Best You’ Conference and Exhibition 2017
Annual International Conference Meridian Energy Therapists, Eastbourne 2016
NLP Confidence Experts, London 2016
Interviewed as an expert therapist:
Take Your Power Back Summit 2018
International Menopause Summit 2018
Sally regularly speaks and comments on topics such as:
Strategies for transforming & resolving anxiety and panic attacks
Workplace mental health
Adult survivors of childhood sexual abuse
High functioning addicts
The perfectionist imperative
Overcoming emotional eating
Ending self-sabotaging behaviour
Resilience building and how to erase negative limiting beliefs.
Technology and parental boundaries
Family relationship re self-harming, disordered eating
Self-care burnout prevention